Aeropostale has revamped their style for Fall 2013 and the preview looks awesome! Lots of denim, lace, polka dots, stripes and some edgy faux leather and studs.
They appear to be marketing to the same group of individuals they marketed to in the early 2000's, you and me! Of course those individuals are no longer teens looking to rock tee shirts with huge logos across the front, we have a more mature fashion sense since 10 years ago and Aeropostale appears to be growing up too. A major plus with the change, their prices don't seem very affected!
When one of their reps contacted me to be an Aeropostale VIP and tell me about the changes, naturally I was all in and couldn't wait to see their fall collection! Their adorable welcome box came in the mail yesterday with my VIP card and invites to their launch party. They included a super cute hot pink wristlet too. With enough space for the essentials, this will be the perfect accessory to a Friday night outfit.
Stay tuned for a collaboration with Aeropostale in the near future.
They appear to be marketing to the same group of individuals they marketed to in the early 2000's, you and me! Of course those individuals are no longer teens looking to rock tee shirts with huge logos across the front, we have a more mature fashion sense since 10 years ago and Aeropostale appears to be growing up too. A major plus with the change, their prices don't seem very affected!
Stay tuned for a collaboration with Aeropostale in the near future.
What do you think, will you check out Aeropostale's new look?
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